Collection: Cut By Fred

A French brand that is shaking up the codes of hair cosmetics

The Cut By Fred brand, also known as "the art of French hair," was founded by Frédéric Birault, an expert hairdresser renowned for enhancing natural hair. This project was born from his desire to offer simple, effective hair care products aligned with strong values .

With his innovative vision, he's redefining hairdressing standards with plant-based, natural, and vegan formulas. Inspired by the needs of combination to oily, fine, curly, or frizzy hair, Frédéric has created an accessible and sensory Cut By Fred haircare range.

A clear mission: responsible hair care for all

Committed to a more environmentally friendly future, Cut By Fred offers vegan hair care formulated with natural ingredients . Each shampoo, shampoo stick, or spray is formulated to soothe the scalp, moisturize, nourish, or add volume, while being gentle on the planet.

Respecting the scalp, reducing dandruff, stimulating growth, and nourishing the hair fiber are at the heart of each deep treatment. This philosophy places people and the planet at the center, with true transparency regarding the natural origin of the ingredients.

Effective, sensory and fun products

Ranges designed by type of hair need

The Cut By Fred hair care range is structured into several lines: the hydration line with the vegan hydrating mask, the vegan shampoo and the vegan curl cream, ideal for normal to dry hair. For oily or lacking hair volume, the detox line offers the vegan detox shampoo and the depolluting salt scrub made with sea salt, known for their cleansing and purifying properties.

The Strong Curl range, meanwhile, is designed for curly hair, with perfect definition thanks to a Strong Curl Cream and Nourishing Serum . Each formula is designed to deeply hydrate, soothe the scalp and address every hair concern.

An assumed sensoriality: textures, perfumes and pleasure of use

Use a Cut By Fred hydrating mask, vegan gel, or volumizing powder for a unique sensory experience. The textures are creamy, the lathers rich, and the natural fragrances delicate. Each product contains ingredients like sweet almond oil, texturizing mineral powder, and organic plant-based gel.

Rinsing is easy, the feeling of softness is immediate and the scalp is soothed . This ease of use allows you to integrate the care into a daily ritual, whether it is a serum mask, a stick or a spray.

Packaging and accessories: a strong graphic identity

The Cut By Fred brand also stands out for its design. Refillable bottles, colorful, eco-designed packaging—everything is designed to reduce environmental impact. Large or portable sizes are available, such as the shampoo stick, ideal for traveling .

The brand's best-selling Pschitt spray and the refills available for each shampoo reinforce the project's sustainable dimension. Added to this are the vegan curl cream and vegan gel in convenient formats. These products are available online and in stores such as Place des Tendances, Monoprix, BHV, and Nocibé.

A strong, educated and inclusive community

Offbeat and caring communication

Cut By Fred brings together a large community around an uninhibited vision of beauty. On Instagram, YouTube, and its official website, the brand shares its colorful and fun universe. It values every hair type, from blonde to frizzy, from normal to oily , with kindness.

Far from rigid hairdressing standards, it celebrates individuality and invites everyone to regain confidence in their hair. The message is clear: all hair types deserve the best care, vegan, natural, and formulated with love.

Hair Tutorials and Education

The Cut By Fred brand's online store offers a wealth of educational content, including Cut By Fred hair tutorials, daily routines, and user guides . These resources allow everyone to learn how to care for their scalp based on its texture and needs. Whether you're using a hydrating mask, a detox salt, or a shampoo stick, every step is explained. This content also helps you choose the right formula or better understand the composition of the treatments, all formulated with natural, uncompromising ingredients.

Effectiveness proven by users

Unanimous consumer opinions

Cut By Fred products receive excellent reviews from stores like Nocibé, BHV, and Monoprix. The vegan hydration shampoo, detox mask, and shampoo stick are all highly rated for their effectiveness.

Many report noticeable hydration, a soothed scalp, less redness and itching, and shiny hair. Vegan curl cream is also highly regarded for providing definition and nourishment without weighing it down. The price-performance ratio is often considered fair, with a reasonable recommended price for the quality offered.

Independent product testing

Several beauty blogs and magazines have tested the products. The results confirm what consumers say: tested, effective, easy-to-use, and suitable for daily use . The vegan scalp potion and salt scrub are cited for their ability to purify the scalp without damaging it.

This vegan gel provides hold and shine without a stiff finish. With its organic and plant-based formulas, Cut By Fred proves that performance and naturalness can coexist. This makes it a regular seller in the hair care category on e-shops.

A radically new approach: Cut By Fred as a hair deconstruction tool

Towards a liberation of the relationship with hair

Cut By Fred doesn't seek to smooth or hide hair, but to enhance its natural state. Whether it's frizzy, curly, normal, blond, or oily hair, all are valued. This approach frees you from traditional injunctions.

Thanks to its natural care, it allows you to reduce the use of straighteners, regain volume, limit dandruff and provide shine and softness. Hair is respected, personality asserted . This profoundly changes the relationship that each person has with their image.

The brand as a tool for empowerment

Cut By Fred is also a committed, inclusive, and inspiring brand. It gives a voice to all profiles, elevating mothers, men, young people, and people with dry and oily hair.

It redefines hairdressing as an art of expression, far from dictates. The choice of natural formulas, the exclusion of controversial ingredients, the integration of plant components like almond oil or sea salt powder contribute to this vision. It is also a profoundly human brand, which invites us to take care of ourselves without artifice.

The future of Cut By Fred: innovation, transmission and expansion

Eco-refills for a zero-waste future

The brand places a strong emphasis on eco-design. Refills of vegan shampoo, cream, spray, and serum are available to reduce waste. The refill format not only saves money, but also reduces single-use plastic.

These moisturizing and detoxifying treatments are packaged in flexible, environmentally friendly formats. This makes hair care easier while prioritizing its ecological footprint.

A brand in controlled expansion

Cut By Fred is expanding its network in France and internationally, including New York. Its products can be found in major boutiques and online. It now offers a new range suitable for curly, normal, and combination hair , including products such as the serum mask and the texturizing volume powder.

This expansion is controlled, designed with respect for the brand's DNA. Each launch is tested, carefully formulated, and presented with a clear offering, without overpromising, but always with passion.