Collection: Felicie Also

A French brand that shakes up the codes

The origin of Félicie Aussi: from humor to DNA

Félicie Aussi takes its name from a cult comic song from French musical heritage: "Félicie aussi," performed by Fernandel. Released in 1939, this French song with a comic style was written by Albert Willemetz and composed by Casimir Oberfeld. In its delicious lyrics, we learn that the narrator met Félicie in a corner of the Bois d'Boulogne, when she arrived from Burgundy, and that he took her to dinner at Chartier's. This song, applauded by an enthusiastic audience, is still available today in audio version on YouTube, Spotify or Dailymotion.

An uninhibited and committed philosophy

Félicie Aussi doesn't do things by halves. Her editorial line is based on humor, laughter, and irony, in a resolutely French tradition. The products echo this irreverent tone, halfway between provocation and tenderness. Their market conquest was achieved thanks to their audacity and their ability to seduce the creative little cat in all of us. The brand's unashamedly comic style directly echoes Fernandel's legacy and the subversive nature of the original song.

100% made in France

Félicie Aussi products are all made in France. Socks, anti-gloom candles, notebooks, or any other accessory: each piece is carefully designed and often produced by hand. Local know-how is honored with fine and delicate materials , sometimes even solid silver. This requirement allows the brand to guarantee a high level of customer satisfaction and to offer durable products, even those with several variations or limited editions.

A crazy but refined offer

Socks with a message at the heart of the brand

Socks represent the very DNA of Félicie Aussi. Each model is distinguished by a shocking word or expression: "little idiot", "crazy bitch", "ball-breaker", "too drunk", "little jerk", "run fast", "take a foot"... These socks are all manifestos to put on according to the occasion . Available at boutique prices or at the best price via express purchase, they are often chosen on the brand's page for their quality and immediate effect. Customer feedback is excellent, with opinions and recommendations that praise the boldness and finish.

Accessories that extend the universe

In addition to socks, Félicie Aussi offers a vast collection of accessories. These include candles, notebooks, jewelry, and absurd yet always stylish objects. The graphic universe is inspired by reworked song lyrics and absurd situations, like the song "Félicie Aussi." All within a masterful aesthetic, where each product becomes a knowing wink to share or give as a gift.

A brand that is constantly renewing itself

Each season, the collection is enriched with new products with sharp humor. Bestsellers are regularly revisited, sometimes in formats or special editions depending on the period or current events . The album of new releases, if we can call it that, is announced on social networks and via newsletter. The listening option ("listen" to a visual, a vibe, an atmosphere) is part of the immersive shopping experience. Storytelling is carried by videos available on YouTube or Dailymotion which present the author, the Saint house (partner of certain editions), and the general universe.

A community that doesn't take itself seriously

A brand with a strong presence on social media

Félicie Aussi is very active online, with a strong presence on Instagram, YouTube, and even Spotify, where she shares themed playlists. Visual humor, daring slogans, and kitschy montages strengthen her connection with the community. A YouTube video dedicated to the story of the song "Félicie aussi," performed by Fernandel, highlights the connection between the musical world and brand strategy.

Customers who have become ambassadors

Thanks to strong customer satisfaction, the brand can rely on very active word of mouth. Customers post their opinions, recommendations, and feedback on social media, often in the form of humorous videos or reels. Each product becomes a pretext for interaction, commentary, or ironic compliments. The phenomenon goes beyond the object to become a social ritual, a knowing wink between friends or family .

Felicia Also as a sociocultural phenomenon

A brand that questions the standards of "good taste"

With its explicit messages, Félicie Aussi allows itself a freedom that few brands embrace. The parallel with the comic song written by Albert Willemetz and composed by Casimir Oberfeld is obvious: like Fernandel in 1939, it takes risks and plays with codes. The brand defies norms, without ever falling into gratuitous vulgarity. It demonstrates that a strong message, even on a candle or a sock, can make you think as much as it can make you laugh.

Félicie Aussi: a mirror of our times?

Today's society is fond of humor, music, and brands that embrace a comedic style. Félicie Aussi positions itself as a link between past and present, between French song and modern accessories . The explanatory videos, the lyric excerpts, and the products offered reflect this hybridity. By reactivating the popular imagination around Fernandel and the song "Félicie aussi," the brand strikes a chord, somewhere between nostalgia and irreverence.

Can we really offer Félicie Aussi to everyone?

Giving a Félicie Aussi accessory is like giving an experience, a message, a wink. But it also requires knowing the recipient well. Depending on the occasion, an anti-annoyance candle, a "pain in the ass" sock, or a "little bitch" notebook can trigger a fit of laughter... or an awkward silence. The key lies in the tone and the connection between people. Feedback is generally enthusiastic, and customers who have tried the experience come away won over, especially with free delivery offered above a certain threshold. Félicie has won hearts... just as Fernandel did in 1939.