Collection: Shaeri

A brand committed to natural and inclusive beauty

A vision born from the dual culture of its founder

Shaeri is a French brand that represents a new generation of hair care, at the crossroads of cultures. Founded by French-Moroccan Meryem Benomar, it embodies a bridge between ancestral Mediterranean rituals and contemporary clean cosmetics.

The brand was born from the need to create products adapted to curly, frizzy, kinky, or dry hair, often overlooked by traditional care products. Today, Shaeri offers a complete range of hair and body care products, combining effectiveness, sensory pleasure, and ethical commitment. Its inclusive approach appeals to many women, men, and children who love to discover natural, vegan, and made-in-France beauty.

Strong commitments: clean beauty, vegan and made in France

Each Shaeri treatment is designed to be gentle on both hair and skin. The brand favors natural, sulfate-free and silicone-free formulas, enriched with organic and naturally derived active ingredients such as argan oil, sweet almond, and prickly pear.

All hair care products are vegan , cruelty-free, and made in France. Prices are kept affordable, offering excellent value for money. Delivery is fast, returns are easy, and each product page offers clear and transparent usage instructions.

Prickly pear, signature ingredient and treasure of the desert

An active ingredient rich in antioxidants, omegas and vitamin E

Prickly pear seed oil is the special ingredient at the heart of every shaeri treatment. Highly rich in antioxidants, vitamin E, and essential fatty acids, it regenerates, nourishes, and protects hair from external aggressions.

It's a highly sought-after natural oil in the world of clean beauty, often compared to the star active ingredients of top brands like Shu Uemura Art of Hair or Color Wow. It's used in combination with other plant oils (like argan or seed oil) to create powerful, multifunctional treatments.

Why it's ideal for curly, dry or frizzy hair

Textured hair has very specific needs: it's often dry, brittle, thick, or wavy, and can be difficult to style. Prickly pear oil deeply hydrates, makes styling easier, and strengthens the hair fiber.

It's found in cleansing products, styling sprays, gentle shampoos, and detangling creams. This rare and powerful fruit gives the Shaeri Paris brand its unique identity and renowned effectiveness. These products are highly valued on marketplaces like Pascal Coste, where they're among the most viewed.

Which Shaeri hair routine for which needs?

Moisturizing routine: for dry or dehydrated hair

The Shaeri Hydrating Routine is ideal for very dry, curly, or normal hair lacking in manageability. It consists of a gentle sulfate-free shampoo , a detangling treatment with almond powder, a hydrating mask enriched with prickly pear, and a daily leave-in treatment.

You can also add a styling gel to hold your curls throughout the day. This routine provides hydration, nutrition, and softness, while making styling and drying easier. It's recommended for those who enjoy natural, effective, and sensual treatments.

Purifying routine: for oily or sensitive scalps

For scalps prone to excess sebum, Shaeri offers a purifying routine consisting of a lemon cleanser, a sea salt scrub, and a purifying shampoo. This routine cleanses deeply without being harsh , while respecting the scalp's balance.

It can be used once or twice a week to detoxify, refresh, and regulate oily hair. It is suitable for all hair types and can be complemented with a moisturizing treatment for the lengths. A simple, natural, and made-in-France solution.

Restorative routine: for brittle, colored or damaged hair

For brittle, color-treated, or severely damaged hair, Shaeri has designed a restorative routine based on a nourishing cream, an intense mask, a dry oil, and a leave-in treatment. This routine is used after shampooing or cleansing and can be enhanced with a hydrating serum.

It's perfect for restoring vitality and strength to tired hair fibers. The products are suitable for frequent use without weighing hair down. Ideal for repairing without compromise, whether you have very dry or semi-wavy hair.

A sensory experience between the Mediterranean and eco-luxury

Rich, melting textures suitable for all curl types

Shaeri skincare products are appreciated as much for their effectiveness as for their creamy, melting texture. Each application becomes a moment of pleasure, whether for hair or body.

Creams and gels melt into the skin, masks envelop hair in a creamy lather, and sprays provide daytime freshness. These treatments can be used by the whole family, even children, thanks to their gentle, natural, and clean formulas . It's a real plus for everyday use.

Natural fragrances inspired by Mediterranean flora

Each Shaeri product is subtly scented with natural notes of fruit, lemon, almond, and fig. This gentle, sensory fragrance evokes southern gardens, sunny nature, and oriental rituals. These scents bring a true identity to the brand and enhance the pleasure of use.

They are also found in facial care products, body oils, and hair styling products. A true formulation secret that sets them apart from conventional mass-market products.

A brand acclaimed by its community

Customer and influencer reviews

Shaeri is among the top recommended brands on social media and retail platforms. Numerous customer reviews and comments highlight its effectiveness, pleasant fragrance, convenient size, and good value for money.

On the product page, customers can check availability, add to cart, subscribe to a product's return, or activate a product availability alert. The community also enjoys giving these products as gifts, particularly through beauty gift sets or accessories available online.

Shaeri's bestsellers and their proven effectiveness

The most popular products are the Intense Mask, Daily Treatment, Dry Oil, and Purifying Shampoo. They are used in all hair care routines, regardless of hair type: oily, normal, curly, or dry.

Thanks to their effectiveness and natural composition , they are often ranked among the best hair care products on shopping sites like Niwel Beauty or in the selections of Loly's secrets. They are among the essential products to discover.

Where to buy Shaeri products and at what price?

Shaeri products are available on several retail sites such as Pascal Coste Shopping, Nocibé, Blissim, and Amazon. Each page offers comprehensive information about the product, its origin, ingredients, and application instructions. You can check product availability, sign up for alerts, or take advantage of promotions.

The value for money is excellent, especially for natural treatments enriched with rare oils like prickly pear oil. Gift sets and accessories are also available to give as a small gift or to complete your hair care routine.

Shaeri is a French brand that reinvents hair care with natural, sensory formulas...