Collection: May 7

A brand committed to more responsible maintenance

The genesis of Sept Mai: between ethics and aesthetics

Born in France , Sept Mai is a French brand that embodies a change of vision in our daily lives. It takes its name from a date steeped in history: May 7, the day of Germany's surrender in 1945, marking the end of World War II.

On that day, in Reims, in the presence of General Jodl, the German general staff signed the unconditional surrender to the Allied forces, including the American, British, Russian, and French command. A historic page in the Gregorian calendar that, with May 7, became the symbol of a new beginning—this time toward a more respectful and biodegradable way of life.

It is this historical reference, combined with a desire for change in everyday gestures, which drives the brand.

A sustainable alternative to disposable products

The Swedish sponge square, of Swedish origin, is at the heart of the Sept Mai proposition. Manufactured in compliance with environmental standards, it effectively replaces traditional paper towels. Washable, compostable and designed to last , it transforms cleaning into a responsible and even fun activity.

In a society that has long favored disposables, this product embodies revolutionary sobriety. It has already conquered many cities in France, notably Paris, where its purchase is constantly increasing thanks to offers available on the official website and platforms like Ankorstore.

Strong values at the heart of the project

Sept Mai is based on values of respect and tradition, while adopting a contemporary aesthetic . Each item is designed to fit into a broader reflection on our relationship with everyday life. The idea is not just to use a product, but to make it a souvenir, a tribute to the past and a celebration of the present.

In the French Republic, the ecological transition is a major political issue, and Sept Mai contributes to it by giving meaning to everyday objects.

Durable, stylish and practical products for the home

The Swedish sponge square, the brand's flagship product

Inspired by a Swedish technique , the Sept Mai sponge square is a combination of efficiency and aesthetics. It absorbs, cleans, dries quickly, and fits into any kitchen. It has also become a well-known object among lovers of sustainable design.

Unlike conventional sponges, which are often produced using polluting industrial processes, this one respects both nature and consumers. This product is a technical gateway to cleaner cleaning, both literally and figuratively.

A visual and joyful collection

Each model is a miniature work that gives pride of place to colors and artistic expression. We sometimes find nods to well-known figures of art or culture like Tchaikovsky , Piotr, or even tributes to inspiring French actors or actresses.

We also think of the aesthetic of directors like John Frankenheimer, who created the political thriller "Seven Days in May," a film that sets the backdrop for Cold War tensions and coup threats.

A wide and consistent range

In addition to the sponge square, Sept Mai offers other washable products: multi-purpose cloths, wipes, themed kits or seasonal collections, particularly at Easter, in April or in July, periods of celebration and celebration.

The brand is also developing a "newborn" offer , for young parents keen to teach sustainable habits from a young age. Collaborations with French-speaking illustrators, sometimes Swiss or Spanish, enrich the collections.

Beyond housekeeping: a creative and committed art of living

When photography inspires everyday life

The link between Sept Mai and the image is strong. Inspired by photography of alpine landscapes, this brand draws on references such as Sejong (Korean king who introduced an accessible language) , or figures such as André, Gisèle, or Thoma – men and women of letters, artists or scientists who have left their mark on their century.

These memory-makers fuel the brand's creative universe. Here, the calendar becomes a medium for poetic storytelling.

Housework and mindfulness: a gesture that (re)connects

In the spirit of brotherhood, family, foreign language, and unity, Sept Mai invites us to take time. Taking care of our homes becomes an act of homage, a meditative activity. We reconnect with ourselves, with the nation, with a sweeter life.

The idea here is to reintroduce memory into the domestic gesture, like a silent commemoration of what connects us. What if doing the dishes were an act of poetic resistance?

Create a bond with your objects

Some objects have a value greater than their function. This is the case of the Sept Mai sponge square. It becomes a symbol, a way of saying "I choose," in a world where everything moves too fast. It recalls historical figures like the Pope, the Dukes of York, or Russian emperors , and their desire to inscribe their action over time.

Each motif can thus evoke a prince, an American actress, an American football player, an American basketball player or even a French footballer: all icons of an era or an empire in their own way.

The educational power of the sponge square

The sponge as a tool for ecological awareness

In a climate civil war, every action counts. With this in mind, Sept Mai offers educational workshops on the topic of sponge bathing. These modules, organized in schools or associations, teach simple and effective techniques for responsible consumption.

They rely on data consulted by experts in ecology and sociology. The square then becomes an educational tool, just as the textbooks of the 19th and 20th centuries were.

An ethical storytelling medium for brands

More and more brands are incorporating the Sept Mai terry cloth square into their gift sets or communications. This presence in hotels, boutiques, or public spaces allows them to reach a wide audience while projecting a committed image. These objects become public policy mediums , silent ambassadors of a different way of living. A final look at the world, a new way of acting, quite simply.

Mini-formats for testing and spreading

By offering smaller formats, Sept Mai makes its products easier to access for the curious or the skeptical. These kits are also souvenirs, to keep, to give as a gift, or to collect in an album. Each sponge is a mental photo , a piece of daily life. It contains the date of May 7, and all the symbolic effects associated with it, to transform the banal into the extraordinary.

May 7, the sponge that changes everything (and more)

Sept Mai goes beyond a simple household product to become a cultural and ecological reference . It is part of a list of brands that give meaning to our consumer choices, while respecting the language, culture, history and values of the French Republic.

By revisiting a date like May 7, 1945, it transforms collective memory into a driving force for personal action. Between cleansing, homage, political vision, and artistic creation, this brand has found its niche—and it's here to stay.