Collection: What Matters

What Matters: A brand that redefines responsible hygiene

What Matters is a French brand revolutionizing everyday hygiene and cleaning products. Made in France, its organic and vegan products combine natural formulas, effectiveness, sensory pleasure, and positive impact.

With an ambitious environmental policy and a concrete commitment to the environment, What Matters offers a range of refillable products suitable for the entire family, from babies to adults. The official website makes it easy to order and offers responsive customer service.

By focusing on sustainability, the brand is reducing plastic consumption thanks to its reinforced glass bottles and eco-refills. The user experience has been praised by an excellent rating on Yuka and very positive customer feedback. What Matters' products have become everyday essentials, combining innovation, craftsmanship, and French know-how.

Why What Matters is shaking up the rules of hygiene and maintenance

A response to the expectations of conscious consumers

What Matters embodies a new way of consuming: responsible, practical, and environmentally friendly. The company promotes sustainable development through local products made in France under ethical production conditions. Each order placed on the site helps reduce plastic consumption, particularly through the systematic use of refillable pumps and break-resistant packaging.

Customers particularly appreciate the consistency between commitments and product quality. This isn't just a green trend: it's a sustainable response to a demand for transparency. Customer satisfaction is at the heart of the brand's strategy, which is reflected in every review and every rating.

A coherent eco-designed approach from A to Z

Eco-design at What Matters doesn't stop at packaging. It extends throughout the entire production chain. The reinforced glass bottles are designed to be strong, beautiful, and break-resistant. The products are used with eco-friendly refills, drastically reducing waste and environmental impact. Customer service is available by email or via the contact form on the website, with impeccable post-order follow-up.

All products, from soap to whitening toothpaste, cleansing water, and body lotion, are made in France and dermatologically tested. This level of rigor and responsibility allows the brand to clearly differentiate itself in the refillable product market.

Organic, effective and sensory products: an overview

Body hygiene: simplicity, pleasure and effectiveness

What Matters offers a variety of body care products, including hand creams and cleansing gels for all skin types. Each body treatment is formulated with naturally derived ingredients, without compromising on sensoriality. The orange blossom fragrance is a bestseller, appreciated for its softness and freshness.

The range also includes hair, bath, and shower care products for the whole family, including products designed for baby's body and hair. The Kids Shower range is specially designed for children's sensitive skin, with anti-irritation care and a gentle cleansing base. These products are a pleasure to use day after day, reinforcing the connection between hygiene and pleasure.

Toothpastes and oral care

In the dental hygiene category, Matters toothpaste comes in several versions: whitening toothpaste, fluoride toothpaste, and even a fruity formula for children. All are rated excellent on Yuka , a testament to their quality. These products are suitable for the whole family, even the youngest, with specific kid versions.

The whitening toothpaste contains natural active ingredients that clean without damaging the enamel, while respecting the eyes and mucous membranes. The natural formulas are suitable for daily use, reinforcing long-lasting and healthy hygiene from a young age.

Home maintenance: when efficiency rhymes with naturalness

What Matters also offers cleaning products like dishwasher detergent, dish soap, and cleaning sprays, all made with biodegradable ingredients . They provide effective cleaning while respecting skin and the planet. Thanks to their durable, refillable bottles, these products help reduce plastic consumption in homes.

These household solutions offer an excellent compromise between performance and ecology. Each product benefits from a natural and pleasant fragrance, often based on lemon, lavender, or flowers, to make everyday tasks more pleasant.

Specific ranges: children, sensitive skin, duo sets

What Matters offers targeted ranges, such as anti-redness care for sensitive skin, ultra-gentle baby care, and duo sets to give as gifts or try several products at a lower cost. The skincare products are tested to be suitable for eyes and delicate skin.

The kids' range also includes shower and shampoo products designed for little ones' skin, featuring an ultra-convenient pump format for independent use. It's a great gift idea, especially for a family green test or an eco-friendly ritual to share from a young age.

Proof of commitment: certifications and customer reviews

Certifications and labels that matter

All What Matters products are certified organic, cruelty-free, vegan, and carry the Ecocert and Cosmébio labels. This guarantees a rigorous ecological policy and healthy formulas. French quality is at the heart of the brand, and each product made in France meets the strictest standards for safety and sustainability.

This credibility is a guarantee of trust for consumers. These products fit perfectly into a responsible and local lifestyle. They offer a serious alternative to conventional cosmetics and cleansers, which are often criticized for their harmful components.

User reviews: between efficiency and pleasure

Customer feedback speaks for itself. The exceptional experience users have is reflected in every review. Many comments mention the beauty of the bottles, the softness of the textures, and the incredible effectiveness of the products, whether it's the Matters cleansing gel or the hand cream.

Users also note the practicality of the pump bottles, the robustness of the glass containers, and the ease of use of the refillable products. Many also highlight the pleasant customer service. The founding couple, Charlotte Catton and Franck Ladouce , are often cited as a duo behind true social and environmental innovation.

What Matters can change in your relationship with consumption

The emotional role of everyday products

Our hygiene gestures have a strong emotional value. A flower-scented shampoo or a gentle eye makeup remover are not just healthy products: they are well-being rituals. What Matters gives meaning to these gestures by including them in an approach of responsibility and ecological commitment .

With beautiful, durable, and pleasant-to-use products made in France, the brand reconnects hygiene and pleasure. This contributes to an enriched sensory experience, without compromising on quality.

Learn to consume less but better

By limiting waste through eco-refills , What Matters offers a new approach to consumption. We buy less often, we throw away less, we promote sustainable objects. This reduces the need to replace containers each year and extends the lifespan of bottles.

This represents a profound change in the way we count our purchases. The goal is to create a routine that combines care, efficiency, and environmental awareness. This virtuous economic model benefits both consumers and the environment.

A brand that can initiate global change in the home

What Matters products aren't limited to the bathroom. They cover the entire home: bath, shower, kitchen, cleaning, dental hygiene, etc. Thanks to a coherent range, you can easily perform a full-scale green test in every room.

The “everyday essentials” approach allows for a seamless, seamless ecological transition. And by purchasing from a single site, consumers simplify their habits while gaining consistency. What Matters then becomes a real alternative to overconsumption, provided it is adopted sustainably.

What if that's what really matters?

What Matters succeeds in combining meaning, effectiveness, and pleasure in care and maintenance products designed with rare rigor. Its ecological policy, its artisanal know-how , its French quality, and its positive impact on consumption make it a brand to follow. Whether for hair care, hand cream, or fluoride toothpaste, the brand's products have won over a wide audience.

All that's left is for you to try it. Whether you're looking for organic baby products, an effective bar soap, or a new body lotion to add to your routine, What Matters has what you need. With just one click from the site, you can start reducing your plastic consumption and join a community committed to a more sustainable world.