Customer reviews
Excellent
Parfait
J ai commandé un vase Moon pour un cadeau il y a deux semaines. Produit reçu très rapidement, et le cadeau a beaucoup plu donc super contente de mon achat!!!
Super expérience avec Forma !
Super expérience avec Forma ! J ai commandé il y a quelques jours et je n ai rien à redire. La livraison s est bien passée, les produits correspondent exactement aux photos et la qualité est vraiment au top.
Très bonne expérience
Très bonne expérience. On a envie de tout acheter. Expédition rapide et bien protégé. Je recommande à 100%
Produits originaux
Selections de produits originaux! Avec Noël qui approche ça me rassure :) Livraison soignée et dans les temps. J aime beaucoup la rubrique produits soldés à cause des défauts emballage
Mon nouvel e-shop favoris
J ai découvert cette superbe boutique en ligne par hasard sur Instagram et j ai été charmé par la diversité et l originalité des produits qu elle propose. Puis j ai été définitivement séduit par ses engagements en terme d inclusion et de diversité.
Incroyable comme concept store
Incroyable comme concept store ! On trouve de tout, chaque produit donne envie. Le mug teckel est trop beau ! Un concept cool avec de bonnes valeurs.
Service client au top
J ai eu un petit souci avec ma commande et le service client a été très réactif. Problème résolu en 24h et j ai même reçu un petit cadeau en compensation. Bravo !
Qualité impeccable
Commande reçue rapidement et emballage soigné. Les produits sont de très belle qualité, exactement comme sur les photos. Je recommande vivement !
Découverte géniale
Tombé sur cette boutique par hasard et quelle belle surprise ! Des produits originaux, une livraison rapide et un service client aux petits soins. Parfait !
Excellent choix de produits
Une sélection vraiment unique ! J ai trouvé plein de cadeaux originaux pour Noël. La qualité est au rendez-vous et l expédition très soignée.
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A brand committed to healthy and sustainable maintenance
Origins and vision
L'Alchimiste was founded in Paris in 2019 with the ambition of reinventing linen and home care with environmentally friendly products and a unique concept. Behind this adventure lies an inspiring story: a young project manager passionate about green chemistry, determined to create an innovative French brand.
The idea was to launch essential products that really work, while remaining transparent about their composition. This project was born thanks to a team that, working hand in hand, was able to transform a simple idea into a tangible world.
Mission and values
L'Alchimiste's mission is clear: to make laundry care healthier and less toxic, with a decreasing approach to consumption. Less chemistry, more alchemy. Each product uses natural ingredients, including vegetable oil , and comes in versions such as liquid laundry detergent.
The brand is transparent about its manufacturing data and ensures the confidentiality of its customers' personal information. It also offers a blog and an FAQ page to answer essential questions. Its goal is to make a more responsible way of caring for their homes accessible to a large number of households.
L'Alchimiste's flagship products
Ecological detergents
L'Alchimiste liquid laundry detergent, made in France, is a flagship product of the selection. Available in a large size or refill, it's ideal for everyday use at home or when traveling. It works perfectly on both white and brightly colored fabrics , from red to creamy croissants.
It's also a great gift idea for a new baby, a young couple, or anyone interested in eco-friendly trends. The benefits are numerous: effectiveness, a delicate fragrance, a healthy composition, and free delivery from the first purchase.
Laundry care
To complete its range, L'Alchimiste offers a handmade stain remover soap, a plant fiber brush and laundry accessories such as baskets or objects to organize your laundry room.
Each product is designed to last and make laundry care more enjoyable. These products can be ordered directly from the online store and benefit from fast and secure payment. They are also available in the Parisian grocery store, allowing you to discover the brand in an iconic Parisian location.
Home products
The world of L'Alchimiste isn't limited to laundry. The brand also offers products for the kitchen and home, such as liquid cleaning recipes made with simple, non-toxic ingredients.
Inspired by fine food and zero-waste trends , she creates effective formulas that contain no controversial components. Buying a L'Alchimiste product also means supporting a more responsible lifestyle, where each object and accessory is carefully selected for its usefulness and durability.
Alchemy applied to linen care – a scientific and sensory approach
When green chemistry meets the art of perfume
L'Alchimiste uses the principles of green chemistry to create high-performance, environmentally friendly products. Each liquid detergent is designed like a designer perfume, crafted by a master olfactory blender, much like a low-alcohol cocktail created by a renowned Parisian mixologist.
The olfactory notes sometimes recall the world of wine or cuisine, offering a unique sensory experience. The brand is inspired by mythical figures such as Nicolas Flamel, Albert the Great or even the quest for the philosopher's stone, popularized by Paulo Coelho in his book The Alchemist .
The three principles inspired by alchemy
The three principles of The Alchemist are purity, transformation, and harmony . Purity refers to the use of essential, non-toxic ingredients, selected for their effectiveness.
Transformation refers to the transition from stained laundry to clean, fragrant laundry. Harmony reflects the balance between performance, environmental friendliness, and user-friendliness. These values are expressed in every product, whether it's a liquid detergent or a personal care accessory.
The positive impact measured
L'Alchimiste doesn't just make grand promises : it measures and publishes data on the impact of its products. The result is clear: a significant reduction in water pollution and plastic waste. Customers, whether they live in Paris or elsewhere in the world, attest to the quality and benefits of its products. This transparency makes the brand credible and inspiring for anyone who wants to see a difference in their daily lives.
How to integrate The Alchemist into your daily life
Tips for use
To get the most out of your products, it's recommended to use the correct amount of liquid detergent and follow the instructions for use. These products work with all types of washing machines, whether new or old.
Regular use helps keep textiles looking new for longer, making maintenance more economical . Customers can also sign up for the newsletter to receive homemade recipe ideas, care tips, and special offers.
Where to find the products
Products can be purchased directly online through the official store, where each product page contains all the essential information, including the privacy policy and contact details.
It's also possible to order by email or phone and receive free delivery for orders over a certain amount. Physical retail outlets, such as the Grande Épicerie de Paris or certain Parisian boutiques, allow you to see, touch, and discover the products.
Frequently Asked Questions about The Alchemist
Composition
All formulas are based on natural ingredients , vegetable oils and free from toxic elements. They respect the skin, even that of children, and are dermatologically tested.
Effective on difficult stains
The products are designed for a wide range of situations, from minor everyday accidents to more stubborn stains. They offer fast and visible results.
Compatibility with all textiles
Liquid detergents and accessories work on all fabrics , from white to colored linen, including delicate materials such as silk or wool.
Container Recycling Policy
The brand uses recyclable containers and encourages reuse. Customers can return their empty bottles when making a purchase, whether online or in-store.
Delivery within 48 hours
Secure Payment
French company
